From [[Reality of the Virtual]]: > And here, unfortunately, Rumsfeld stopped, because I think he should have gone on. Making the next step to the fourth category, the fourth variation which is missing. Which is not the known unknowns, but the unknown knowns. ==Things we don't know we know them. We know them, they are part of our identity, they determine our activity, but we don't know that we know them==. This is what, in psychoanalysis, of course, is called "unconscious": unconscious fantasies, unconscious prejudices, and so on and so on. And I think that this level is crucial. To refer to previous two examples from movies, in [[The Sound of Music (1965)|The Sound of Music]], what we directly know is that it's a movie about anti-fascist resistance of modest, honest Austrians. What we don't know that we know is that it's also the opposite: that it's the movie about fascists resisting the Jewish takeover.